Looking Smart: Augmented Reality Is Already Seeing Real Results In Industry

April 10, 2017By NEXREFAugmented Reality, Augmented Reality News, Brand Engagement, Brand Monetization, Fan Communities, Press Coverage, Press Releases, SDK, Uncategorized, Virtual Reality No Comments

While Google Glass may have had its early pitfalls in the consumer market, smart glasses have found new life in industry. Workers assembling wind turbines at a GE Renewable Energy factory in Pensacola, Florida, for example, wear smart glasses powered by Upskill, a GE Ventures-backed company that produces enterprise software for wearables. Before the team … Read More

Vancouver’s VR/AR Association makes virtual and augmented reality accessible

April 6, 2017By NEXREFAugmented Reality, Augmented Reality News, Brand Engagement, Brand Monetization, Fan Communities, Press Coverage, Press Releases, SDK, Uncategorized, Virtual Reality No Comments

Imagine a world where you can hold up a cellphone in front of a restaurant, and instantly see Yelp reviews, flip through a digital menu, and have the option to book a table. Then consider driving a car with a smart windshield, which displays digital graphics on top of the driver’s real-life view. And then … Read More

40 Best Augmented Reality iPhone Apps

April 2, 2017By NEXREFAugmented Reality, Augmented Reality News, Brand Engagement, Brand Monetization, Fan Communities, Press Coverage, Press Releases, SDK, Uncategorized, Virtual Reality No Comments

Augmented reality is one of the most exciting technologies around. AR apps for iOS have come a long way over the years. Whether you are looking for interactive games, educational apps, or rich travel guides, there is an app out there for you. Here are 40 augmented reality iOS apps well worth checking out: Read … Read More

AR and VR enhancing the ROI’s business

March 29, 2017By NEXREFAugmented Reality, Augmented Reality News, Brand Engagement, Brand Monetization, Fan Communities, Press Coverage, Press Releases, SDK, Uncategorized, Virtual Reality No Comments

Augmented and Virtual Reality are often termed as the technologies of the future. Despite being around for a very long time, companies and organizations have realized their potential off late in the last couple of years. Augmented Reality broke into limelight with Pokémon Go getting humongous success and becoming a huge hit. Virtual Reality also … Read More

Virtual reality, augmented reality will shape the way people collaborate in the future

March 25, 2017By NEXREFAugmented Reality, Augmented Reality News, Brand Engagement, Brand Monetization, Fan Communities, Press Coverage, Press Releases, SDK, Uncategorized, Virtual Reality No Comments

BENGALURU: Emering technologies like virtual reality (VR), augmented reality (AR) and real-time language translation are going to play a significant role in shaping the way people collaborate in the future, says Jeffrey Rodman, cofounder of Polycom, one of Silicon Valley’s earliest video and content collaboration companies. Considered as one of the pivotal figures in shaping … Read More

Augmented Reality Is Already Improving Worker Performance

March 21, 2017By NEXREFAugmented Reality, Augmented Reality News, Brand Engagement, Brand Monetization, Fan Communities, Press Coverage, Press Releases, SDK, Uncategorized, Virtual Reality No Comments

The relationship between technology and jobs is center stage in the policy and academic debate. The discussion reveals a fascinating, troubling contradiction. On the one hand, there is widespread fear that innovation will lead to a loss of jobs and rising income inequality — the “race against the machines” narrative. On the other, the slowdown … Read More

5 companies using technology to change the face of retail

March 17, 2017By NEXREFAugmented Reality, Augmented Reality News, Brand Engagement, Brand Monetization, Fan Communities, NEXREF Press, Press Coverage, Press Releases, SDK, Uncategorized, Virtual Reality No Comments

Technology is booming in retail. With the high street under threat, tech companies are developing ways to optimize the retail experience. The physical store has not changed over the last century but the shopper has. With the vast changes in technology over the last 20 years, the retail sector is lagging behind. These five tech startups are … Read More

NEXREF Technologies CEO Gary Haymann Chats Future Of Augmented Reality, Artificial Intelligence

March 3, 2017By NEXREFAugmented Reality, Augmented Reality News, Press Coverage No Comments

The following interview is part of our ongoing Expert Series that asks C-level professionals, team presidents, league executives, athletic directors and other sports influencers about their latest thoughts and insights on new technologies impacting the sports industry. Name: Gary Haymann Company: NEXREF Technologies Position: Chief Executive Officer/Co-Founder Gary Haymann is the Chief Executive Officer and … Read More

Retail Brands Use Augmented Reality to Reinvent Customer Experience

January 30, 2017By NEXREFAugmented Reality News No Comments

The best examples of how retail companies use Augmented Reality (AR) by Alexander Neely – DMnews.com The promise of augmented reality opens up new opportunities for retailers Retail brands are increasingly turning to augmented reality platforms as a way to reinvigorate the consumer’s experience. Many major consumer-driven companies are now successfully using augmented reality technology … Read More