How Virtual and Augmented Reality Transform the Brand Story

January 25, 2017By NEXREFAugmented Reality News No Comments

Originally published on TopRightPartners There’s no doubt that Pokémon Go has been a consumer adoption success of unprecedented proportion. The augmented reality smartphone game from Nintendo has reached about7.5M downloads within a week of its launch in the U.S., and is generating roughly$1.6 millionin revenue daily from in-app purchases. Pokémon Go inserts fictional characters in … Read More

Increasing Fan Engagement Beyond the Game

January 10, 2017By NEXREFAugmented Reality, Augmented Reality News, Brand Engagement, Brand Monetization, Fan Communities, SDK No Comments

How the NFL is taking a cue from Pokemon Go to extend fan engagement. Augmented Reality or AR is becoming the go-to tech for brand managers concerned with ever increasing demands for ever increasing fan engagement. Sports franchises are supported by consumer brands who also seek the same holy grail of extended, authentic brand engagement. … Read More

Augmented reality in the car steps toward production at CES 2017

January 9, 2017By NEXREFAugmented Reality News No Comments

Automotive equipment suppliers Harman, Continental and Visteon show augmented reality concepts, projecting contextual driving information on the windshield. In a clear trend at CES 2017, three automotive equipment makers presented augmented reality (AR) concepts for the car, which could greatly enhance safety by placing warnings and environment information right on the windshield. Rather than distracting, … Read More

Global Augmented Reality (AR) Market will reach USD 133.78 Billion by 2021: Zion Market Research

December 5, 2016By NEXREFAugmented Reality News No Comments

Sarasota, FL, Nov. 24, 2016 (GLOBE NEWSWIRE) — Zion Research has published a new report titled “Augmented Reality (AR) Market (Sensor, Display and Software) for Aerospace& Defense, Industrial, consumer, Commercial, E-Commerce, Retail and Other Applications: Global Industry Perspective, Comprehensive Analysis, Size, Share, Growth, Segment, Trends and Forecast, 2015 – 2021”. According to the report, global … Read More

NEXREF and ConocoPhillips Deliver Augmented Reality Morning Coffee to Denver Broncos Fans 

November 23, 2016By NEXREFAugmented Reality, Augmented Reality News, Brand Engagement, NEXREF Press, Press Coverage, Press Releases No Comments

(Dallas, TX) A Dallas technology company is helping ConocoPhillips make Denver Broncos fans’ morning coffee an experience they won’t soon forget. NEXREF Technologies is a leader in helping fan based communities engage fans and monetize brands using Augmented Reality (AR). The company’s solution makes it simple for brands to incorporate this cutting edge technology and … Read More