Looking Smart: Augmented Reality Is Already Seeing Real Results In Industry

April 10, 2017By NEXREFAugmented Reality, Augmented Reality News, Brand Engagement, Brand Monetization, Fan Communities, Press Coverage, Press Releases, SDK, Uncategorized, Virtual Reality No Comments

While Google Glass may have had its early pitfalls in the consumer market, smart glasses have found new life in industry. Workers assembling wind turbines at a GE Renewable Energy factory in Pensacola, Florida, for example, wear smart glasses powered by Upskill, a GE Ventures-backed company that produces enterprise software for wearables. Before the team … Read More

Vancouver’s VR/AR Association makes virtual and augmented reality accessible

April 6, 2017By NEXREFAugmented Reality, Augmented Reality News, Brand Engagement, Brand Monetization, Fan Communities, Press Coverage, Press Releases, SDK, Uncategorized, Virtual Reality No Comments

Imagine a world where you can hold up a cellphone in front of a restaurant, and instantly see Yelp reviews, flip through a digital menu, and have the option to book a table. Then consider driving a car with a smart windshield, which displays digital graphics on top of the driver’s real-life view. And then … Read More

40 Best Augmented Reality iPhone Apps

April 2, 2017By NEXREFAugmented Reality, Augmented Reality News, Brand Engagement, Brand Monetization, Fan Communities, Press Coverage, Press Releases, SDK, Uncategorized, Virtual Reality No Comments

Augmented reality is one of the most exciting technologies around. AR apps for iOS have come a long way over the years. Whether you are looking for interactive games, educational apps, or rich travel guides, there is an app out there for you. Here are 40 augmented reality iOS apps well worth checking out: Read … Read More

AR and VR enhancing the ROI’s business

March 29, 2017By NEXREFAugmented Reality, Augmented Reality News, Brand Engagement, Brand Monetization, Fan Communities, Press Coverage, Press Releases, SDK, Uncategorized, Virtual Reality No Comments

Augmented and Virtual Reality are often termed as the technologies of the future. Despite being around for a very long time, companies and organizations have realized their potential off late in the last couple of years. Augmented Reality broke into limelight with Pokémon Go getting humongous success and becoming a huge hit. Virtual Reality also … Read More

Virtual reality, augmented reality will shape the way people collaborate in the future

March 25, 2017By NEXREFAugmented Reality, Augmented Reality News, Brand Engagement, Brand Monetization, Fan Communities, Press Coverage, Press Releases, SDK, Uncategorized, Virtual Reality No Comments

BENGALURU: Emering technologies like virtual reality (VR), augmented reality (AR) and real-time language translation are going to play a significant role in shaping the way people collaborate in the future, says Jeffrey Rodman, cofounder of Polycom, one of Silicon Valley’s earliest video and content collaboration companies. Considered as one of the pivotal figures in shaping … Read More

Augmented Reality Is Already Improving Worker Performance

March 21, 2017By NEXREFAugmented Reality, Augmented Reality News, Brand Engagement, Brand Monetization, Fan Communities, Press Coverage, Press Releases, SDK, Uncategorized, Virtual Reality No Comments

The relationship between technology and jobs is center stage in the policy and academic debate. The discussion reveals a fascinating, troubling contradiction. On the one hand, there is widespread fear that innovation will lead to a loss of jobs and rising income inequality — the “race against the machines” narrative. On the other, the slowdown … Read More

5 companies using technology to change the face of retail

March 17, 2017By NEXREFAugmented Reality, Augmented Reality News, Brand Engagement, Brand Monetization, Fan Communities, NEXREF Press, Press Coverage, Press Releases, SDK, Uncategorized, Virtual Reality No Comments

Technology is booming in retail. With the high street under threat, tech companies are developing ways to optimize the retail experience. The physical store has not changed over the last century but the shopper has. With the vast changes in technology over the last 20 years, the retail sector is lagging behind. These five tech startups are … Read More

Increasing Fan Engagement Beyond the Game

January 10, 2017By NEXREFAugmented Reality, Augmented Reality News, Brand Engagement, Brand Monetization, Fan Communities, SDK No Comments

How the NFL is taking a cue from Pokemon Go to extend fan engagement. Augmented Reality or AR is becoming the go-to tech for brand managers concerned with ever increasing demands for ever increasing fan engagement. Sports franchises are supported by consumer brands who also seek the same holy grail of extended, authentic brand engagement. … Read More

Denver Broncos Build Fan Engagement Through Augmented Reality Activation

November 29, 2016By NEXREFAugmented Reality, Brand Engagement, Fan Communities, NEXREF Press, Press Releases No Comments

by Mark J. Burns –  SportTechie As part of their relationship with blue-chip brands Bud Light, Coca-Cola and Conoco, the Denver Broncos are leveraging augmented reality with their “Come to Life” campaign. Through the use of the team’s Orange Herd app at Sports Authority Field at Mile High, fans can use their smartphones to scan one … Read More

NEXREF and ConocoPhillips Deliver Augmented Reality Morning Coffee to Denver Broncos Fans 

November 23, 2016By NEXREFAugmented Reality, Augmented Reality News, Brand Engagement, NEXREF Press, Press Coverage, Press Releases No Comments

(Dallas, TX) A Dallas technology company is helping ConocoPhillips make Denver Broncos fans’ morning coffee an experience they won’t soon forget. NEXREF Technologies is a leader in helping fan based communities engage fans and monetize brands using Augmented Reality (AR). The company’s solution makes it simple for brands to incorporate this cutting edge technology and … Read More