Interview: Dallas Startup Week – State of Entrepreneurship Event with Gary Haymann

May 2, 2017By NEXREFAugmented Reality, Augmented Reality News, Brand Engagement, NEXREF Press, Virtual Reality No Comments

Zach Lewis: Welcome back to the State of Entrepreneurship event at the Bomb Factory, downtown. I’m Zack Lewis here with Kristin Merren and Heath Oakes.  If you’ve listened to the past couple of episodes, we talk to people about AR and VR and we have somebody here to talk about AR which I am super … Read More

5 companies using technology to change the face of retail

March 17, 2017By NEXREFAugmented Reality, Augmented Reality News, Brand Engagement, Brand Monetization, Fan Communities, NEXREF Press, Press Coverage, Press Releases, SDK, Uncategorized, Virtual Reality No Comments

Technology is booming in retail. With the high street under threat, tech companies are developing ways to optimize the retail experience. The physical store has not changed over the last century but the shopper has. With the vast changes in technology over the last 20 years, the retail sector is lagging behind. These five tech startups are … Read More

Denver Broncos Build Fan Engagement Through Augmented Reality Activation

November 29, 2016By NEXREFAugmented Reality, Brand Engagement, Fan Communities, NEXREF Press, Press Releases No Comments

by Mark J. Burns –  SportTechie As part of their relationship with blue-chip brands Bud Light, Coca-Cola and Conoco, the Denver Broncos are leveraging augmented reality with their “Come to Life” campaign. Through the use of the team’s Orange Herd app at Sports Authority Field at Mile High, fans can use their smartphones to scan one … Read More

NEXREF and ConocoPhillips Deliver Augmented Reality Morning Coffee to Denver Broncos Fans 

November 23, 2016By NEXREFAugmented Reality, Augmented Reality News, Brand Engagement, NEXREF Press, Press Coverage, Press Releases No Comments

(Dallas, TX) A Dallas technology company is helping ConocoPhillips make Denver Broncos fans’ morning coffee an experience they won’t soon forget. NEXREF Technologies is a leader in helping fan based communities engage fans and monetize brands using Augmented Reality (AR). The company’s solution makes it simple for brands to incorporate this cutting edge technology and … Read More