Mark Zuckerberg Talks Augmented Reality

May 25, 2017By NEXREFAugmented Reality, Augmented Reality News, Brand Engagement, Brand Monetization, Fan Communities, Press Coverage, SDK, Uncategorized No Comments

Facebook co-founder and CEO Mark Zuckerberg elaborated on the social network’s plans for augmented reality during the company’s first-quarter-2017 earnings call Wednesday. During the question-and-answer portion of the call, Nomura Instinet analyst Anthony DiClemente asked: Mark, at F8 and in your comments today, you talked about making the camera central to the application, making the camera the first augmented reality … Read More

Mastercard’s Vision of Virtual Reality Banks & Augmented Reality Incentives

April 22, 2017By NEXREFAugmented Reality, Augmented Reality News, Brand Engagement, Brand Monetization, Fan Communities, Press Coverage, Press Releases, SDK, Uncategorized, Virtual Reality No Comments

Virtual reality (VR) and augmented reality (AR) remain nascent technologies at this moment in time. However, for those companies with developed internet-of-things game plans, both VR and AR frequently feature as central components, targeting enterprises and industrial players just as much as everyday consumers. When Mastercard steps up to speak at Internet of Things World … Read More

Using Virtual Reality to Develop Better Products, Services and Experiences

April 18, 2017By NEXREFAugmented Reality, Augmented Reality News, Brand Engagement, Brand Monetization, Fan Communities, Press Coverage, Press Releases, SDK, Uncategorized, Virtual Reality No Comments

Virtual and augmented reality (VR/AR) have received a lot of attention recently. Led by a massive increase in consumer adoption and business interest, VR/AR has moved from something that used to be futuristic and distant to a technology with immediate real-world implications.  With experts forecasting that we will see unprecedented growth over the next several … Read More

Augmented Reality Empowers Indonesian Women to Operate Online Stores

April 14, 2017By NEXREFAugmented Reality, Augmented Reality News, Brand Engagement, Brand Monetization, Fan Communities, Press Coverage, Press Releases, SDK, Uncategorized, Virtual Reality No Comments

While its direct-selling model echoes brands like Avon and Tupperware, Indonesia’s MindStores gives the approach a modern twist—with augmented reality. Recognized as the first partnership store network to use augmented and virtual reality, MindStores equips its store owners with their own unique partner cards which customers use to access the stores virtually. The whole process … Read More

Looking Smart: Augmented Reality Is Already Seeing Real Results In Industry

April 10, 2017By NEXREFAugmented Reality, Augmented Reality News, Brand Engagement, Brand Monetization, Fan Communities, Press Coverage, Press Releases, SDK, Uncategorized, Virtual Reality No Comments

While Google Glass may have had its early pitfalls in the consumer market, smart glasses have found new life in industry. Workers assembling wind turbines at a GE Renewable Energy factory in Pensacola, Florida, for example, wear smart glasses powered by Upskill, a GE Ventures-backed company that produces enterprise software for wearables. Before the team … Read More

Vancouver’s VR/AR Association makes virtual and augmented reality accessible

April 6, 2017By NEXREFAugmented Reality, Augmented Reality News, Brand Engagement, Brand Monetization, Fan Communities, Press Coverage, Press Releases, SDK, Uncategorized, Virtual Reality No Comments

Imagine a world where you can hold up a cellphone in front of a restaurant, and instantly see Yelp reviews, flip through a digital menu, and have the option to book a table. Then consider driving a car with a smart windshield, which displays digital graphics on top of the driver’s real-life view. And then … Read More

40 Best Augmented Reality iPhone Apps

April 2, 2017By NEXREFAugmented Reality, Augmented Reality News, Brand Engagement, Brand Monetization, Fan Communities, Press Coverage, Press Releases, SDK, Uncategorized, Virtual Reality No Comments

Augmented reality is one of the most exciting technologies around. AR apps for iOS have come a long way over the years. Whether you are looking for interactive games, educational apps, or rich travel guides, there is an app out there for you. Here are 40 augmented reality iOS apps well worth checking out: Read … Read More

AR and VR enhancing the ROI’s business

March 29, 2017By NEXREFAugmented Reality, Augmented Reality News, Brand Engagement, Brand Monetization, Fan Communities, Press Coverage, Press Releases, SDK, Uncategorized, Virtual Reality No Comments

Augmented and Virtual Reality are often termed as the technologies of the future. Despite being around for a very long time, companies and organizations have realized their potential off late in the last couple of years. Augmented Reality broke into limelight with Pokémon Go getting humongous success and becoming a huge hit. Virtual Reality also … Read More

Virtual reality, augmented reality will shape the way people collaborate in the future

March 25, 2017By NEXREFAugmented Reality, Augmented Reality News, Brand Engagement, Brand Monetization, Fan Communities, Press Coverage, Press Releases, SDK, Uncategorized, Virtual Reality No Comments

BENGALURU: Emering technologies like virtual reality (VR), augmented reality (AR) and real-time language translation are going to play a significant role in shaping the way people collaborate in the future, says Jeffrey Rodman, cofounder of Polycom, one of Silicon Valley’s earliest video and content collaboration companies. Considered as one of the pivotal figures in shaping … Read More

Augmented Reality Is Already Improving Worker Performance

March 21, 2017By NEXREFAugmented Reality, Augmented Reality News, Brand Engagement, Brand Monetization, Fan Communities, Press Coverage, Press Releases, SDK, Uncategorized, Virtual Reality No Comments

The relationship between technology and jobs is center stage in the policy and academic debate. The discussion reveals a fascinating, troubling contradiction. On the one hand, there is widespread fear that innovation will lead to a loss of jobs and rising income inequality — the “race against the machines” narrative. On the other, the slowdown … Read More