Mark Zuckerberg Talks Augmented Reality

May 25, 2017By NEXREFAugmented Reality, Augmented Reality News, Brand Engagement, Brand Monetization, Fan Communities, Press Coverage, SDK, Uncategorized No Comments

Facebook co-founder and CEO Mark Zuckerberg elaborated on the social network’s plans for augmented reality during the company’s first-quarter-2017 earnings call Wednesday. During the question-and-answer portion of the call, Nomura Instinet analyst Anthony DiClemente asked: Mark, at F8 and in your comments today, you talked about making the camera central to the application, making the camera the first augmented reality … Read More

Medical Students Are Using Augmented Reality to Study Patients in 3D

May 23, 2017By NEXREFAugmented Reality, Augmented Reality News, Brand Engagement, Brand Monetization, Fan Communities, Press Releases, SDK, Uncategorized No Comments

Plenty of companies are working on ways to use virtual reality and its cousin, augmented reality, for entertainment purposes—inventing futuristic video games, three-dimensional movies, and the like. But these same kinds of technologies also have some fascinating non-entertainment applications, Dr. Toby Cosgrove of the Cleveland Clinic said during an interview broadcast to attendees at the … Read More

Augmented Reality-assisted Intelligent Window for Cyber-Physical Machine Tools

May 18, 2017By NEXREFAugmented Reality, Augmented Reality News, Brand Engagement, Brand Monetization, Fan Communities, Press Releases, SDK, Uncategorized No Comments

Aiming to advance current machine tools to a higher level of intelligence and autonomy, this paper presents a new generation of machine tools, i.e. Cyber-Physical Machine Tool (CPMT), inspired by the recent advances in Cyber-Physical Systems (CPS). CPMT refers to a CPS-enabled machine tool that integrates physical machine tool and machining processes with computation and … Read More

Understanding Augmented Reality (AR) and App Development

May 16, 2017By NEXREFAugmented Reality, Augmented Reality News, Brand Engagement, Brand Monetization, Fan Communities, Press Releases, SDK, Uncategorized No Comments

Launching an app doesn’t need to be daunting. Whether you’re just getting started or need a refresher on mobile app testing best practices, this guide is your resource! Brought to you in partnership with Perfecto. Believe it or not, augmented reality (AR) is the future of mobile technology, on both the software and hardware side. … Read More

View Mixed Reality’ will turn any Windows PC into an augmented reality screen

May 11, 2017By NEXREFAugmented Reality, Augmented Reality News, Brand Engagement, Brand Monetization, Fan Communities, Press Releases, SDK, Uncategorized No Comments

Windows 10’s virtual reality chops will be bolstered by a nifty-looking new Microsoft app launches this fall, presumably alongside the next big Windows 10 update. The straightforward-named “View Mixed Reality” app will allow users to view augmented reality images and 3D rendered digital objects through their device screen, placing them alongside real-world objects. In an … Read More

Mastercard’s Vision of Virtual Reality Banks & Augmented Reality Incentives

April 22, 2017By NEXREFAugmented Reality, Augmented Reality News, Brand Engagement, Brand Monetization, Fan Communities, Press Coverage, Press Releases, SDK, Uncategorized, Virtual Reality No Comments

Virtual reality (VR) and augmented reality (AR) remain nascent technologies at this moment in time. However, for those companies with developed internet-of-things game plans, both VR and AR frequently feature as central components, targeting enterprises and industrial players just as much as everyday consumers. When Mastercard steps up to speak at Internet of Things World … Read More

Using Virtual Reality to Develop Better Products, Services and Experiences

April 18, 2017By NEXREFAugmented Reality, Augmented Reality News, Brand Engagement, Brand Monetization, Fan Communities, Press Coverage, Press Releases, SDK, Uncategorized, Virtual Reality No Comments

Virtual and augmented reality (VR/AR) have received a lot of attention recently. Led by a massive increase in consumer adoption and business interest, VR/AR has moved from something that used to be futuristic and distant to a technology with immediate real-world implications.  With experts forecasting that we will see unprecedented growth over the next several … Read More

Augmented Reality Empowers Indonesian Women to Operate Online Stores

April 14, 2017By NEXREFAugmented Reality, Augmented Reality News, Brand Engagement, Brand Monetization, Fan Communities, Press Coverage, Press Releases, SDK, Uncategorized, Virtual Reality No Comments

While its direct-selling model echoes brands like Avon and Tupperware, Indonesia’s MindStores gives the approach a modern twist—with augmented reality. Recognized as the first partnership store network to use augmented and virtual reality, MindStores equips its store owners with their own unique partner cards which customers use to access the stores virtually. The whole process … Read More

Looking Smart: Augmented Reality Is Already Seeing Real Results In Industry

April 10, 2017By NEXREFAugmented Reality, Augmented Reality News, Brand Engagement, Brand Monetization, Fan Communities, Press Coverage, Press Releases, SDK, Uncategorized, Virtual Reality No Comments

While Google Glass may have had its early pitfalls in the consumer market, smart glasses have found new life in industry. Workers assembling wind turbines at a GE Renewable Energy factory in Pensacola, Florida, for example, wear smart glasses powered by Upskill, a GE Ventures-backed company that produces enterprise software for wearables. Before the team … Read More

Vancouver’s VR/AR Association makes virtual and augmented reality accessible

April 6, 2017By NEXREFAugmented Reality, Augmented Reality News, Brand Engagement, Brand Monetization, Fan Communities, Press Coverage, Press Releases, SDK, Uncategorized, Virtual Reality No Comments

Imagine a world where you can hold up a cellphone in front of a restaurant, and instantly see Yelp reviews, flip through a digital menu, and have the option to book a table. Then consider driving a car with a smart windshield, which displays digital graphics on top of the driver’s real-life view. And then … Read More