Vancouver’s VR/AR Association makes virtual and augmented reality accessible

April 6, 2017By NEXREFAugmented Reality, Augmented Reality News, Brand Engagement, Brand Monetization, Fan Communities, Press Coverage, Press Releases, SDK, Uncategorized, Virtual Reality No Comments

Imagine a world where you can hold up a cellphone in front of a restaurant, and instantly see Yelp reviews, flip through a digital menu, and have the option to book a table. Then consider driving a car with a smart windshield, which displays digital graphics on top of the driver’s real-life view. And then … Read More

40 Best Augmented Reality iPhone Apps

April 2, 2017By NEXREFAugmented Reality, Augmented Reality News, Brand Engagement, Brand Monetization, Fan Communities, Press Coverage, Press Releases, SDK, Uncategorized, Virtual Reality No Comments

Augmented reality is one of the most exciting technologies around. AR apps for iOS have come a long way over the years. Whether you are looking for interactive games, educational apps, or rich travel guides, there is an app out there for you. Here are 40 augmented reality iOS apps well worth checking out: Read … Read More

AR and VR enhancing the ROI’s business

March 29, 2017By NEXREFAugmented Reality, Augmented Reality News, Brand Engagement, Brand Monetization, Fan Communities, Press Coverage, Press Releases, SDK, Uncategorized, Virtual Reality No Comments

Augmented and Virtual Reality are often termed as the technologies of the future. Despite being around for a very long time, companies and organizations have realized their potential off late in the last couple of years. Augmented Reality broke into limelight with Pokémon Go getting humongous success and becoming a huge hit. Virtual Reality also … Read More

Virtual reality, augmented reality will shape the way people collaborate in the future

March 25, 2017By NEXREFAugmented Reality, Augmented Reality News, Brand Engagement, Brand Monetization, Fan Communities, Press Coverage, Press Releases, SDK, Uncategorized, Virtual Reality No Comments

BENGALURU: Emering technologies like virtual reality (VR), augmented reality (AR) and real-time language translation are going to play a significant role in shaping the way people collaborate in the future, says Jeffrey Rodman, cofounder of Polycom, one of Silicon Valley’s earliest video and content collaboration companies. Considered as one of the pivotal figures in shaping … Read More

Augmented Reality Is Already Improving Worker Performance

March 21, 2017By NEXREFAugmented Reality, Augmented Reality News, Brand Engagement, Brand Monetization, Fan Communities, Press Coverage, Press Releases, SDK, Uncategorized, Virtual Reality No Comments

The relationship between technology and jobs is center stage in the policy and academic debate. The discussion reveals a fascinating, troubling contradiction. On the one hand, there is widespread fear that innovation will lead to a loss of jobs and rising income inequality — the “race against the machines” narrative. On the other, the slowdown … Read More

5 companies using technology to change the face of retail

March 17, 2017By NEXREFAugmented Reality, Augmented Reality News, Brand Engagement, Brand Monetization, Fan Communities, NEXREF Press, Press Coverage, Press Releases, SDK, Uncategorized, Virtual Reality No Comments

Technology is booming in retail. With the high street under threat, tech companies are developing ways to optimize the retail experience. The physical store has not changed over the last century but the shopper has. With the vast changes in technology over the last 20 years, the retail sector is lagging behind. These five tech startups are … Read More

Gary Haymann to Speak at Houston Sports Summit

January 27, 2017By NEXREFUncategorized No Comments

  Haymann will be presenting Seeing is Believing: Moving Beyond Reality on January 31, 2017 at 3:2pm When Snapchat and Pokemon Go exploded onto the scene, Augmented Reality production finally arrived to the masses. According to experts, the popularity and revenue generation of AR is expected to surpass that of VR in the future. In … Read More

Augmented Reality (AR) Making Brands Come to Life for NFL, Coca Cola, Bud Light and Conoco.

November 23, 2016By NEXREFUncategorized No Comments

(Dallas, TX) NEXREF Technologies technology is at the center of an innovative Augmented Reality campaign for the Denver Broncos that leverages its relationships with major brands including Coca-Cola, Bud Light and Conoco to drive brand engagement and monetization. The “Come to Life” campaign creates a captivating AR experience for Broncos fans using the teams “Orange … Read More