Coke is a proud sponsor of the many NFL stadiums and always looking for a way to best its competitors and stay top of mind with fans.
Coke wanted to provide additional value and entertainment to consumers that to extend beyond any individual game or events.
Throughout the NFL season Nexref Technologies created compelling AR experiences to amplify the theme of each Coke Souvenir Cup. Because EasyAR allows the fan to take the experience with them on their mobile device, fans can have a 365 day experience of being at the live game even when they are sitting on their couch and sharing it with their friends.
Thousands of fans scanned cups and experienced the promotion. Social sharing increased by a significant percentage.