DC COMICS

NEXREF helped DC Comics bring the new Wonder Woman alive for fans at ComicCon.

THE CHALLENGE

DC Comics is paying tribute to it’s popular character “Wonder Woman”and was looking for a unique way to commemorate 75 years of an incredible legacy of art, creativity and story telling by offering a new way to connect with fans and amplify the brand franchise at the launch of the initiative at ComicCon

NEXREF SOLUTION

NEXREF Technologies worked closely with DC to quickly produce a rich, authentic Augmented Reality experience for fans at ComicCon. Integrating into TopFan, NEXREF’s SDK was a perfect choice for DC who supports a large fan community on the platform.

RESULTS

Strong fan engagement (even bringing some fans to tears because of their emotional connection to the character) and attention during and after the convention.