General Mills

General Mills and DC Comics Partner in special edition cereal boxes featuring a super hero mural and Augmented Reality experience.

THE CHALLENGE

General Mills and DC Comics wanted to find a creative and engaging way to captivate their audiences.  Of primary importance, they turned to NEXREF to amplify and expand the total reach of the campaign to a much younger audience (ages 5-13).

NEXREF SOLUTION

NEXREF worked closely with both companies and created a compelling AR experience, bringing to life each cereal box through AR.  Doing this for the entire DC series added a unique "collectors value" to the collection inspiring and exciting consumers of all ages to collect all the boxes to finish the mural.

RESULTS

The result of the campaign was increased consumer engagement with a younger audience.  The campaign continues to roll out across the United States and gather data.