Facebook co-founder and CEO Mark Zuckerberg elaborated on the social network’s plans for augmented reality during the company’s first-quarter-2017 earnings call Wednesday.

During the question-and-answer portion of the call, Nomura Instinet analyst Anthony DiClemente asked:

Mark, at F8 and in your comments today, you talked about making the camera central to the application, making the camera the first augmented reality platform. I know it’s early, but can you maybe share with us your thoughts about the potential commercial application of augmented reality as you see it today?

And Zuckerberg answered:

The big step forward that we announced at F8 is that there are lots of different apps that have cameras in them, or independent developers just build an app that has a single camera effect. But what we’re basically saying is that there’s so much innovation and so many different types of effects that people are creating that we don’t want developers to have to build their own separate app and get to a huge scale in order to build some new kind of visual tool.

So we built—we’re making the…

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