Bud Light

During the NFL season Bud Light offered a limited and exclusive team can design for a specific NFL team.  Because of their partnership with the NFL they wanted to provide their fans an exclusive augmented reality experience featuring highlights throughout the season.

THE CHALLENGE

Bud Light needed to differentiate themselves and improve awareness and brand engagement in a very mature market with aggressive competitors

NEXREF SOLUTION

Produced “Scan the Can” campaign which allows fan throughout the season to unlock one of a kind and exclusive game highlights.

RESULTS

Produced “Scan the Can” campaign which allows fans throughout the season to unlock one of a kind, exclusive game highlights .